ROLLING ENROLLMENT!
WhitPR Client Hit: Patrisse Cullors feature in
the October 2019 Harper’s Bazaar Women Who Dare Issue
ABOUT THE
WHITPR COLLECTIVE
The WhitPR Collective is a 10-week online learning program for the modern entrepreneur who is looking to build a stronger brand recognition, yet is always left wondering how to get mentioned in the press. In just 10 short modules we help you discover the secrets to mastering in-house public relations, while providing you with a crash course in the skills and resources needed to take your brand’s awareness to the next level.
HOW WILL THE WHITPR COLLECTIVE HELP YOU
ELEVATE YOUR BRAND?
Many entrepreneurs come to a point where more focus is needed on how to further boost the awareness and public image of their business for growth. Oftentimes public relations and marketing tactics start to be considered at this point, however the lack of financial resources to hire a dedicated publicist or PR agency prohibit that next step from being taken.
The WhitPR Collective will arm you with the tools needed to learn the basic fundamentals of Public Relations and how to execute a solid public relations strategy for your business. Joining the WhitPR Collective will provide you with:
- Access to our private Collective Community where you will receive additional information and resources, connect and network with your cohort members, and ask any questions related to each question.
- 10 downloadable PDF lessons, example pitches, and press materials
- One 30 minute individual feedback session
- One LIVE lesson with Dreena to answer all questions in REAL time
- Personalized feedback on all assignments
MEET THE INSTRUCTOR:
Dreena Whitfield is the Founder & CEO of WhitPR — the integrated strategic communications agency committed to shaping and amplifying the narratives that drive measurable brand success. Dreena has a proven ability to create tangible outcomes that help clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in nonprofit, corporate, and political sectors, as well as small businesses domestically and internationally.
With more than a decade of experience, Dreena and the WhitPR team have a proven ability to work exclusively at the intersection of Black identities and media with clients not limited to: Black Lives Matter Global Network, The Council of Urban Professionals, Because of Them We Can, The Leadership Conference for Civil Rights, Our Black Party, Patrisse Cullors (BLM Co-Founder), The Newark Public Schools District, Fwd., Scotch Porter, Amazon’s Guava Island, Prudential Financial, and more. Ebony Magazine named her one of the top 10 Black Women in Politics and Huffington Post named her one of the top 25 Millennial Publicists.
Dreena is a graduate of Lincoln University, with a Bachelor of Science in Mass Communications.
Reputable PR firms require a minimum monthly retainer of $5,000. For a fraction of the cost, Dreena will share insider info based on her years of experience, and tips to break through the clutter to grab the attention of editors.
JOIN THE COLLECTIVE IF YOU:
Do not have the budget to hire a PR firm on retainer
Are looking to learn the basic fundamentals of PR
Are looking to establish yourself as an industry leader
Are seeking strategies to generate media awareness for your business or brand
Testimonials
“I began working with WhitPR a little over a year ago. Dreena and her team have been miracle workers. They have supported my organization – Black Lives Matter – and they supported the launch of my book tour. The week my book became a New York Times Bestseller I knew it’s success was much owed to WhitPR. They are professional, smart and brilliant.”
– Patrisse Cullors, Co-Founder of Black Lives Matter
“Working with WhitPR and Dreena, as our public relations partner has been great! WhitPR has helped with shaping our credibility with our customers, stakeholders and potential employees. Their work has had an effect on Scotch Porter’s public perception and has directly impacted our bottom line. You’ve been a friend and a great partner. 10 years is a big milestone. Give yourself a pat on the back, spend time reflecting on all the wonderful accomplishments and strides you’ve made over the last decade. May the next 10 years supersede all of your expectations and all that you could have dreamed! ”
– Calvin Quallis, Founder, Scotch Porter
“Dreena Whitfield is an incredible communications executive. Her ability to secure press at the highest level and effectively manage crisis for her clients is unparalleled. She has been instrumental in solidifying our company in the public and entertainment landscape.”
– Dorothy Toran, President and Executive Producer, Lauren Grace Media
Join The Collective Today!
Make the greatest investment for your business with two easy payment options.
Stay in Touch!
To learn more about how the WhitPR Collective can help you reach your goals and to put a plan in place, subscribe now!